Uso efectivo de LinkedIn 20hrs | Curso – Taller


 
 

Dirigido a:

Micro y pequeñas empresas, instituciones educativas, organizaciones y asociaciones, profesionistas independientes.

Objetivo general:

Identificar y analizar el uso efectivo de Linked In, en un marco de transparencia y responsabilidad para la adecuada utilización de la comunicación social en las redes sociales.

Objetivos específicos:

  • Creación de una cuenta en Linked In, con un perfil claro y definido al 100% de los puntos.
  • Identificar la estructura de Linked In.
  • Conectar a cada participante con 50 cuentas.
  • Concretar el Objetivo, Misión-Visión, en el uso de Linked In institucional u organizacional.
  • Crear un plan estratégico de comunicación.
  • Crear un Grupo Beta de asesores especializados.

Temario resumido:

  1. ¿Qué es la red social Linked In?
  2. El Networking, el valor de conectar, GAT.
  3. Beneficios de Linked In.
  4. Sistemas de metas, GPE y RAP..
  5. Taller de optimización de perfil público.
  6. Taller de aceleración de network de 0 a 50.
  7. Benchmarking.
  8. 10 estrategias para encontrar y conectar con gente.
  9. Planeación de estrategias de asimilación en el entorno laboral.
  10. La implementación de una estrategia de comunicación unificada en Linked In.
  11. Recomendaciones para el uso efectivo de las redes sociales.

 Duración: 20hrs

Especialización: El corazón de Linked In: Grupos.

  1. Definición. Ventajas y desventajas de los grupos.
  2. El valor agregado del grupo
  3. Trabajo colaborativo.
  4. Plan de estrategia del grupo.
  5. Proyecto especifico de mi dirección.
  6. Análisis FODA: ¿Puede nuestro grupo satisfacer nuestro objetivo?
  7. Creación de un grupo abierto, ventana de comunicación pública proactiva.
  8. Normatividad del grupo y comunicación.
  9. Promociones / Trabajos / Discusiones.
  10. Recomendaciones para el uso efectivo de grupos en Linked In.

Duración: 10 horas.

Cristo Ernesto Yáñez León.
Actualización y desarrollo ejecutivo.
Sede Xalapa.
Centro de Desarrollo Empresarial y Sedes.
Tecnológico de Monterrey, Campus Central de Veracruz.
cristo.leon@invitados.itesm.mx
http://www.itesm.edu
Celular: (52) 228 1768020
Oficina: (52) 228 129074, Ext. 5005 Intercampus: 80228 5005

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